Craft

All posts in the Craft category

Audi by Helen Musselwhite

Published October 15, 2012 by Origami Architecture

 Audi

Audi A1 Global Advertising Campaign

I was commissioned to create a global advertising campaign for the Audi A1 Sportback to showcase the car’s 3D Sat Nav technology.

I created five 3D paper cityscapes for the campaign – Berlin, Paris, Madrid, Rome and a Generic city – which ran across outdoor and press advertising.

Agency: BBH London
Photographer: Kulbir Thandi

Sercore

Published October 15, 2012 by Origami Architecture

Cliente: Sercore artes gráficas – 2011
Nota: Concept, fotografia e direção de arte.
Haikais: Bruno Pereira
Retalhos, dobras, colagens e encaixes que despertam histórias, datas e sonhos.
O papel que fala, sem palavras. O momento que transcende a fotografia e vem repousar, leve e solto, como uma pena a cair sem pressa, cadente, despreocupada. A vida contada com papel, cor e partículas do cotidiano. Esculpida e soprada com cuidado, simplicidade e leveza. Um pouco de carinho e poesia. Uma mão atenta. E a transformação acompanhando dias, passos, anotações.
Respire um pouco. Escute a próxima página.

4D

Published October 15, 2012 by Origami Architecture

This alphabet was designed to be a part of Fedrigoni’s promotional stand on the Laus Awards 2011 event. Since the stand was thought of as an installation, in which the letters would hang from the ceiling with nylon thread, we searched for a way to allow legibility from different points of view.

4D Typography is the result of intersectioning, in an orthogonal way in space, two extrusions of the same character, which allows the spectator to read it from, minimum, two different positions in space.

AMV BBDO Christmas Display

Published October 15, 2012 by Origami Architecture

  • AMV BBDO Window Display
  • Christmas 2011 Window display for London’s leading advertising agency; inspired by Swan Lake, we created a 3 metre-tall swan for the agency’s foyer, as well as ballet shoes, baubles and a curtain of smaller swans for the 9-floor staircase. This was a side effect:

3,240 concertinas folding,
240m nylon stringing,
203 clips crimping,
128 circles cutting,
110 swans swinging,
100m paper glueing,
45 beads threading,
- 32 silver bows -
9m ruffles
6 friendly helpers
2 ballet shoes
… and a cartridge in an HP.

Freshfields 2012 Campaign

Published October 15, 2012 by Origami Architecture

 Freshfields Bruckhaus Deringer 2012 Campaign

Working for legendary photographer Andrew Barter, we created an intricate puzzle in the shape of a globe for Freshfield’s 2012 promotional campaign. The puzzle pieces slot together to form a complete globe, with each section supporting a country.

Photographer | Anrew Barter

Stylist | Despina Curtis

Prop Design | The Makerie Studio

Marry Me?

Published October 14, 2012 by Origami Architecture

 Marry Me?

This was a class assignment for our character design module.
We were supposed to make a model of a pair of characters.
Both the characters had to have some kind of contrast between them, hence, I made the groom chubby & bulky while the bride is sleek & thin. Also there is a color contrast out of their costumes.
We were free to choose any materials/technique, hence, I did it with ‘paper quilling’.
While constructing it I realized that there would be a lot of hollow space, so I developed the concept & made a product out of it.

Concept & Execution: Shashank Nimkar
Models: Tushar Khanna, Yesha Rughani
Photography: Pruthviraj Ranavade
Styling: Shikha Valecha

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